SBI SELECTED WORK
iMOB
Retail, tech and e-commerce content
High-exposure electronics content that makes fast-moving technology useful, current and easy to understand.
Tech Content Strategy Scripts Camera Production Reels Editing Multi-Platform Delivery
THE WORK
Making everyday technology easier to understand and harder to ignore.
A fast, useful and repeatable content model for one of the most competitive retail categories.
The challenge
Electronics retail moves quickly and audiences see the same specifications everywhere. The content needed to simplify the product while keeping the brand current and commercially useful.
The approach
SBI built recurring formats around tech tips, buying decisions, product value and relatable everyday situations, produced with cameras and adapted for three short-form platforms.
The outcome
A consistent monthly stream of high-exposure content that supports brand awareness, product discovery and stronger purchase intent.
THE SYSTEM
A fast retail content engine with professional production.
01
Monthly topics based on products, questions and useful tech tips.
02
Camera-led production with repeatable presenting formats.
03
Platform-ready edits for Instagram, TikTok and YouTube.