SBI SERVICES

Paid Campaigns and Advertising Creative

Campaign planning and creative built around a specific offer. SBI connects the message, destination page and measurement plan before expanding activity.

Discuss your project

Who it is for

For businesses planning advertising on Google, Meta, TikTok or LinkedIn that need a coherent offer, suitable creative and a useful definition of a lead.

What we can deliver

Offer, audience and channel planning
Advertising concepts and format adaptations
Landing-page and enquiry-flow recommendations
Reporting against agreed campaign outcomes

How we work

We start with the service, customer and commercial goal. We review the destination page and measurement requirements, then define the platforms and creative tests. Campaign access, tracking responsibilities, consent implementation and media budget are agreed before launch. Results are assessed using meaningful enquiries and commercial progress, alongside platform metrics.

Before we start

Share the offer, target market, current landing pages and what happens after an enquiry. Existing campaign results help establish a baseline when available.

Does paying for ads improve organic Google rankings?

Paid placements and organic search are separate. Advertising can generate demand and enquiries, but purchasing ads does not buy organic ranking.

What does advertising on TikTok involve?

Start with a business objective, a suitable creative, an audience and a destination that works on mobile. A campaign promoting awareness needs different evaluation from one seeking enquiries or purchases. Creator collaborations and permission to promote creator content are separate scope items. Account access, permissions and platform eligibility must be checked before launch.

Separate media spend from creative and management

The amount paid to an advertising platform is not the same as the agency fee or production budget. A proposal should distinguish media spend, creative production, campaign support, landing-page work and measurement setup. Test budgets depend on the objective and available data. There is no universal spend level or promised cost per lead that fits every business.

Measure outcomes without confusing clicks with customers

Agree on a conversion definition and test its implementation before spending. A phone-link click signals intent but does not prove a completed call. An email-link click is not a received enquiry. Review lead quality alongside campaign metrics, label attribution windows, and configure optional analytics and advertising measurement according to the site's consent choices.