SBI SELECTED WORK
Manessis Travel
Travel content system
Destination-led short-form content designed to turn useful travel information into stories people save, share and act on.
Content Strategy Travel Scripts Video Production Editing Publishing
THE WORK
From destination information to stories people act on.
A repeatable creative system built around clarity, aspiration and a confident travel voice.
The challenge
Travel offers can quickly become price lists. The goal was to make useful information feel aspirational while keeping every destination clear and easy to understand.
The approach
SBI built recurring formats around destination hooks, practical insight and confident on-camera delivery. Strategy, scripting, filming and editing followed one monthly direction.
The outcome
A recognizable social content language that supports discovery, trust and booking intent across TikTok and Instagram.
THE SYSTEM
One monthly direction from first hook to final publish.
01
Destination research and repeatable editorial formats.
02
Scripts that keep travel information clear and engaging.
03
Production, editing and platform-ready delivery.